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Especially for women, the pressure to get married is very real.’, a derogatory term for single women that has been hyped in the media for years.Amongst other functions, they allow users to explore potential love interests based on one’s location.This makes it possible for members to look for a partner who lives in the same neighbourhood, or goes to the same karaoke bar.Momo, one of China’s most popular dating app, has become known as a ‘one-night stand’ app, used to look for casual sex rather than long-term commitment.There are also companies taking advantage of the fact that so many single men and women are desperate to find a partner.But, problematically, the majority of China’s ‘leftover women’ live in urban areas and are at the ‘high end’ of the societal ladder (relatively high income and education), whereas the majority of the so-called ‘’ are based in rural areas and are at the ‘lower end’ (lower income and education).
Why is it so hard for ‘leftover women’ to find a partner? Since the implementation of the one-child policy in 1978, China has been dealing with a disparity in girls and boys, due to traditional preferences for sons and the widespread occurrence of illegal sex-selective abortions. This gender ratio imbalance has drastic consequences for Chinese society.
Their parents’ pleas are not in vain: after the Chinese New Year, there is a 40% increase in blind dates.