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Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
2004 is the year the social networking service Facebook was invented by Mark Zuckerberg in his Harvard University dorm room.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
In fact, online dating is the second-most-common way for couples to meet–right behind meeting through friends.
With 40 million Americans trying online dating services, it only becomes more normal every day.
In the past three decades, dating has become more of a process that can last for years before marriage is even considered.