Dating site revenue model
"Actually, in the first 10 or 15 minutes."To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.He has been bouncing aimlessly from job to job, but he is secretly ambitious.He builds his company by himself and from his apartment.Then, six minutes 38 seconds after beginning his workday, Frind closes his Web browser and announces, "All done."All done? Frind would log on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.A year ago, they relaxed for a couple of weeks in Mexico with a yacht, a captain, and four of Kanciar's friends. "Rough life."t's a 21st-century fairy tale: A young man starts a website in his spare time. He hasn't gone to MIT, Stanford, or any other four-year college for that matter, yet he is deceptively brilliant.
He hadn't even heard of Video Egg until a week ago. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.
"He's always watching his environment to apply it to the site," says Kanciar.
"Once in a while, from the middle of nowhere, he'll say, 'Why is that girl doing that? ' He'll check people out in restaurants and watch how they interact.
Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature.
It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada.Another memorable valentine involved the secret consumption of a massive quantity of hot peppers.